Business leadership today is a field that requires
the best of skill in managing business practices.
Indeed, leading a business is a responsible job,
and in this highly competitive and globalized
world quality leadership in an organization is
of great importance.
Managing businesses today is a sensitive process
that defines whether or not a business will be
successful.
Business Leadership today is a science that requires
the best of skills that one should be equipped
with to survive in places like the international
market or as top producers in a single country.
Competition is tough nowadays since there are
many who are aware of all the tricks in managing
business.
With certain businesses emerging as the leaders
in the market they also have to prove themselves
and remain there. Becoming number one is easier
than remaining number one. This is because of
the fact that there will be other businesses that
will mimic similar strategies in order to reach
where any other has.
Aside from combating internal environmental obstacles,
external obstacles may also be removed through
effective transformational leadership. Employees
can also be taught how to handle the pressures
of external influences on the organization through
the management setting standards and inspiring
their employees.
The period in which one lives today is indeed
one that is fast-paced. Hence, every step of the
way in one’s life one has to be careful
about every action. In this way, one would at
least be re-assured that particular steps being
taken are ones that are carefully calculated ones.
Hence, if any errors are committed due to unforeseen
circumstances, one would at least have the satisfaction
knowing that rashness was not part of the cause.
Similar to the satisfaction that one might get
in this way, CEOs also have to be careful about
their actions; they have to know exactly what
their actions will do. They also need to know
what the market situation is like, as this would
directly influence their actions.
In order to align one’s strategy, a CEO
needs to know about the environment in which his
or her organization operates. Logically speaking
then, it is essential for one to adopt particular
strategies for a CEO to know what his or her organization
is into. S/he would first of all need to scan
the environment and also conduct this scanning
process periodically in order to keep a track
of changes in the environment.
Though these are seen as the two most logical
approaches for a CEO to run an organization, it
has also been argued by some that the frequency
of scanning is not necessary for an organization
to survive the external environment; it is argued
that there is no relationship between the frequency
of scanning with the alignment of strategy for
an external environment. This might sound odd
to many. However, it might be considered a logical
claim in the light of economic as well as eco-sociological
approaches.
This is true to say because of the fact that the
environment in which an organization operates
does not necessarily undergo transformation very
quickly. Considering that there are two significant
influences that might cause a change in the market,
one can understand the situation. This first is
the economic stability in a given region, and
the second is the cultural influence. If the economic
conditions remain relatively stable and the culture
is relatively static as well, there are fewer
chances of the environment changing quickly.
By targeting the right areas with a set plan in
mind management can change the performance of
an organization, and the primary reason for this
change in management should be the customers.
It must be realized that the employees are the
ones that bring in the customers, and they are
valuable tools to profit for the management.
Hence, this leads one to judge a situation by
acknowledging stability in a given society. Also,
if one learns about the stability or other behavior
of an external environment, there would necessarily
be a relationship between frequent scanning and
alignment of strategy for an environment. Thus,
it might be asserted that it is not surprising
that there is no relationship claim in this regard
by the author.
On the other hand, such a hypothesis might be
proved wrong in the light of instability and economic
fluctuations that could trigger any amount of
variation in a region. In such a case it would
naturally be mandatory for one to carry out frequent
scanning, as without such a tool in hand one would
be at a loss.
Due to the fact that the world has evolved so
quickly through a digital phase there is even
greater need for business leaders to help organizations
cope with growing pressures. These pressures may
be reduced efficiently through proper transformational
leadership, as it aims at making appropriate changes
in the organization that conform to internal and
external pressures. Business leadership also involves
coping with these changes too.
Transformational management is essential especially
since globalization has taken place and there
are a greater number of organizations in one market.
And since there are changes taking place periodically
at different levels there is a need to beware
of these and manage one’s firm so that these
changes do not effect the organization adversely.
However, in the author’s view, it is not
surprising at all that the frequency of scanning
has no relationship with alignment of strategy.
This is because this approach is directly related
to the stability of a region. In the case of stability,
it must be asserted that CEOs may in fact take
the environment for granted. Yet, it is worth
asserting that watching conditions in situations
where there is little economic as well as cultural
stability, frequent scanning is essential.
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