Introduction:
Companies and organizations around the world are
deeming it necessary to reduce the rising communication
costs. Today, when the consolidation of separate
voice and data networks is no more an alien concept,
there appears to be an opportunity for significant
reduction in communication costs. Accordingly,
the challenge of integrating voice and data networks
is becoming an important priority for network
managers. Since data traffic is growing much faster
than telephone traffic, a need has been identified
to transport voice over data networks, as opposed
to the transmission of data over voice networks.
This has led to a growing popularity for Voice
over IP (Slater, 2001).
Although voice over IP (VoIP) has been in existence
for many years, it is only recently that it has
begun to take off as a feasible and practical
alternative to traditional public switched telephone
networks (PSTN). Interest and acceptance has been
driven by the attractive cost efficiencies that
organizations can achieve by leveraging a single
IP network to support both data and voice. But
cost can never be the only consideration: cost
alone is not enough to complete the evolution;
service and feature parity is also very important.
Customers will not accept voice quality or service
that is inferior to what they are used to with
a PSTN and, until now, VoIP fell short in delivery
(Voice over IP (b)).
VoIP:
Today, VoIP’s appeal has risen primarily
due to the low-cost, flat rate pricing of the
public Internet. VoIP allows people to make telephone
calls using a computer network, over a data network
like the Internet. The technology converts the
voice signal from the telephone into a digital
signal that travels over the internet then converts
it back at the other end so it becomes possible
to speak to anyone with a regular phone number.
VoIP may also allow the making of calls directly
from a computer using a conventional telephone.
However, in order for VoIP to be successful, many
components will have to be designed to accommodate
these networks, such as the access gateways that
link the data and the telephony networks among
others. Applications that offer Voice over IP
services will have to include a comprehensive
technology set that reduces the impairments caused
by sending voice over data networks that were
not equipped to handle it. Quality of Service
needs to be considered by network designers as
an important factor. A Voice over IP application
meets the challenges of combining legacy voice
networks by allowing both voice and signaling
information to be transported over IP (Slater,
2001).
Typically there are three styles of Voice over
IP calls. VoIP calls can be placed either from
PC to PC, or it could be from a PC to phone or
from phone to phone. The principal components
required for the process are the gateways, which
adapt traditional telephony to the Internet. A
call connects from the local public switched telephone
network (PSTN) to the nearest gateway server,
which in turn digitizes the analog voice signal
via pulse code modulation, then compresses it
into IP packets, and transmits it onto the Internet
for transport to a gateway at the receiving end
(Dunne, 2001).
Advantages of VoIP:
One of the main reasons and probably
the most significant interest in the race to send
voice over IP is the cost advantage that this
process offers organizations due to the flat rate,
low cost of Internet traffic. Generally the benefits
of technology can be divided into three categories:
Cost reduction: For long distance communication,
reducing telephone costs is always a popular topic
and provides a good reason to introduce VoIP,
but the actual savings over a long term are still
under analysis and debate. These savings from
lower prices are however, based on avoiding telephony
access charges and settlement fees, rather than
actually reducing resource costs. Economies of
scale are also created via VoIP as the sharing
of equipment and operations costs across both
data and voice users can also improve network
efficiency, since excess bandwidth on one network
can be used by the other (Wright, 2001).
Simplification: It is common knowledge that through
the use of VoIP, an integrated infrastructure
comes into being that supports all forms of communication.
This allows more standardization and reduces the
total equipment complement. The economies of putting
all forms of traffic over an IP based network
will attract companies towards this option, simply
because IP will act as the binding factor regardless
of the underlying architecture. This combined
infrastructure can support dynamic bandwidth optimization
and a fault tolerant design (Wright, 2001).
Consolidation: People are the
most significant cost elements in a network, so
any opportunity to combine operations and eliminate
points of failure and to consolidate accounting
systems would definitely be a plus point. In the
enterprise, SNMP based management with the appropriate
MIB structures can be provided for both voice
and data services using VoIP. Universal use of
the IP protocol for all applications will reduce
complexity and provide more flexibility (Wright,
2001).
Transmitting Voice over Internet Protocol is also
beneficial for the following reasons.
Reduction of Redundant Networks: This comes out
to be a significant element in the cost-reduction
category because typical PBXs (public branch exchanges)
are usually also very costly to operate. Hence,
use of VoIP would result in substantial savings
in infrastructure costs even within a single building
or facility (Wright, 2001).
Toll Bypass: It is the general view of the business
community that via VoIP, convergence will result
in savings on long-distance toll calls. This will
be especially true for long distance communication
because in international voice calls, a substantial
part of the cost is derived from regulatory fees.
In most cases, these surcharges don’t apply
to circuits carrying data traffic. VoIP would
result in a much less expensive way to make voice
calls (Wright, 2001).
Diverse Voice Call Routing: Although the telephone
services are very reliable, large companies often
buy multiple, diverse circuits to the local telephone
company’s exchange to act as a reserve system
or as backup in times of emergency. However, these
circuits are rarely utilized and ultimately result
in increased fixed costs and doubling of the cost
per month the company must pay for leased-line
telephone access circuits. However, with VoIP,
if a failure occurs on the primary telephone circuit
at one location, the data network could be used
to route calls temporarily to PBXs at other company
locations. Hence, there is no longer the need
for a redundant telephone circuit by leveraging
the company’s data network (Wright, 2001).
Facilitation of Adds/Moves/Changes: For a company,
it is often expensive to maintain a typical work
area that includes data and telephone connectivity,
especially when individuals are constantly moving
from one desk to another. With a DHCP (Dynamic
Host Configuration Protocol, which enables dynamic
assignment of IP addresses to devices on a network),
moving a PC from one LAN to another will become
simpler due to auto-configuration functionality.
However, moving a phone extension from one desk
to another (or to another building) is not as
simple, usually requiring reconfiguration of the
office PBX systems. As VoIP is becoming more popular
and widely used, a new type of PBX and IP telephone
station has entered the marketplace. An IP Phone
can automatically configure itself as a DHCP client.
Now a desk needs only a single data jack, and
the IP Phone can double as a hub or switch to
provide a data port for the user’s PC. One
or more PCs, or perhaps an IP fax machine, can
be directly connected to the IP Phone, and all
of them can utilize the local IP network. Moving
employees from one desk to another is now less
costly and more economically feasible for the
organization (Wright, 2001).
Falling IP Equipment Costs: When voice is converted
to packets, this puts computing power for data
networking equipment near the endpoints of the
network, where the packet-switching equipment
shows a faster improvement in price/performance
than switched equipment. With many companies feverishly
developing new features for IP equipment, the
price/performance of packet-switching equipment
should continue to improve. Packet-switching equipment
technology is able to keep pace with the increase
in demand for IP.
Data Manipulation: A single network connection
on the Web (via VoIP) also allows the Internet
to host multiple forms of communication such as
voice mail, e-mail and video images instead of
using a conventional (and costly) telephone line.
Information will be able to be accessed and delivered
in several forms.
Internet-based information (such as e-mail and
e-commerce) can now be accessed by telephone by
using voice commands. A desktop computer (in addition
to receiving e-mail) can now function as a business
telephone and fax machine. Therefore, because
of VoIP, organizations now recognize the potential
for closer interaction with their customers (and
potential customers). For example, instead of
breaking a phone connection to transfer a potential
buyer to customer service (or worse, losing them
to a competitor’s customer service rep or
Web site), a sales representative can access the
appropriate customer service rep or Web page and
provide the information while maintaining the
original connection (Dunne, 2001).
Since the Internet is a packet switched or "connectionless"
network, the individual packets of each voice
signal travel over separate network paths for
reassembly in the proper sequence at their ultimate
destinations. This makes for a more efficient
use of network resources and more reliability
than the circuit switched PSTN (Slater, 2001).
Private voice networks require n (n-1) access
links, whereas private data networks require only
‘n’ access links.
Voice has per-minute distance sensitive charge,
whereas data on the other hand has flat time-sensitive
charges.
Data transmission has no 64 kbps bandwidth limitation,
which means that we can provide high fidelity
voice transmissions very easily (Wright, 2001).
For the above advantages that VoIP systems offer
to organizations, their growth is predicted to
be stellar. Research firms estimated that the
compound annual growth rate for IP-enabled telephone
equipment was 132% over the period from 1997 to
2002. Industry analysts had estimated that the
annual revenues from IP fax gateway market will
increase from less than $20 million to over $100
million by the year 2000. These forecasts themselves
are impetus enough for firms to invest in technologies
that involve the transmission of voice over IP
(Minoli & Minoli, 1998).
A research carried out in 1999 of analysts and
IT managers proved that high-quality voice was
expected to be placed over data networks in the
near future. The research, which looked in to
the current state of affairs in the voice-over-Internet
Protocol (VoIP) technology throughout the world,
found that a majority of the people foresee that
15 to 20 per cent of all voice traffic will be
transmitted over data networks within the “near
to mid-term.” The report also found that
83 per cent of respondents believe VoIP will be
“broadly used” within the next five
years (VoIP picks up support from high-tech executives).
A large number of people thought that the most
common commercial applications for IP telephony
will be voice. Next in the line of popularity
would be fax and it would be followed by video.
Respondents were also asked where they thought
the “greatest long-term applications of
VoIP will take place.” The answer most commonly
gotten was large, long-distance or telecommunications
carriers (41.1 per cent), followed by major enterprises
with remote locations (33.8 per cent), ISPs offering
voice as content (17.7 per cent) and competitive
local exchange carriers (16.9 per cent). Hence,
a large number of people believed the advantages
of VoIP to be greatest for long distance communication
(VoIP picks up support from high-tech executives).
The regions of the world that are expected to
have the largest concentration of VoIP applications
in the short terms are the U.S. (74 per cent)
and Europe (61 per cent). Asia, Latin America
and Africa followed in the same order. Some of
the people in the survey had reservations about
the use of VoIP technology and these reservations
were, the sacrifice of voice quality, inferior
service quality to the public switched telephone
network and diminishing functionality (VoIP picks
up support from high-tech executives).
Less than 20 per cent thought that the problems
of initial investment and the challenge of getting
voice and data personnel to collaborate were considerable
obstacles for an organization adopting VoIP. H.232
was anticipated to be the most likely standard
to emerge in VoIP technologies. Lastly, a large
majority, more than two-thirds, of respondents
expected VoIP to take place directly at the desktop
on a user's PC within the next 2 to 3 years (VoIP
picks up support from high-tech executives).
Impact of Voice over Internet Protocol:
Beyond the advantages and disadvantages, in the
short term VoIP will bring about major transformations
in the telecommunications business and in the
mid term it will take over from fixed- line calls.
An example of how VoIP will have a strong impact
on the sector is the ongoing debate in the United
States, where the FCC (Federal Communications
Commission) must decide whether to classify this
technology as communications or information. This
is by no means trivial. If it is eventually considered
as an information service, the national telephony
companies that use VoIP will be exempt from paying
the tariffs that the local telephony companies
impose on them for the use of their local communications
infrastructures. If, on the other hand, it is
considered as communications, then the tariff
system will be applied and the growth of IP telephony
will be slowed down. Recently, the FCC rejected
the application of AT&T, one of the largest
American telephony companies, to be exempt from
payment of these tariffs on long distance calls
made over the Internet. According to the company,
had the measure prospered something between 8,000
and 9,000 million dollars would have been saved.
In this case the FCC considered that VoIP is a
communications service. However, other applications
presented before the FCC are still awaiting a
verdict so the decision is not completely closed
and it will depend on each case (Voice over IP
(a)).
VoIP may be the first step towards major changes
in the telecommunications market. If they eventually
consider VoIP as an information service, the local
telephony companies and the traditional sellers
of communication equipment will be the ones most
severely hit. On the other hand, the new generation
of equipment sellers, the TV cable companies and
the long distance telephony companies will stand
to gain most.
The keys to the future of VoIP lie in the type
of regulation applied to the development of new
applications around this technology and the alliances
forged between hardware and software companies
so that they can enter this market in a big way.
Undoubtedly, VoIP represents a huge business opportunity
that few companies are going to let slip through
their fingers; it also poses a serious threat
to traditional telephony (Wright, 2001).
Conclusion:
Organizations are increasingly looking to VoIP
as an attractive alternative to traditional PSTN.
However, deploying VoIP is not as easy as flipping
a switch, so it is important that an organization
considers all the functionality they are going
to require from their VoIP network and are aware
of the potential issues that go along with deploying
a VoIP network. Just as companies choose various
protocols for their data networks, they will choose
various protocols for their VoIP requirements,
depending on the business and technical requirements
at hand. Although the variety in VoIP protocols
has caused some confusion in the marketplace,
it is precisely this protocol flexibility that
makes VoIP-based voice systems so much more useful
than legacy voice systems (Mark, 2003).
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