Introduction:
Airlines were often controlled by their national
government despite serving an international market.
Airlines have not been taken over by multinational
corporations due to restrictions laid down in
the Air Service Agreements. The Chicago Convention
included the assumption national government's
administered their own airlines. Countries often
make bilateral agreements which allow their airlines
to fly over another nation and use its airport
facilities. Some European airlines have made alliances
with US airlines in preference to partnerships
with each other.
The Chicago Convention of 1994 is inspired by
the principle that an airline has a nationality.
Agreements on air services are as between national
entities. Hence tight regulation and surviving
state ownership (or close state solicitude). An
international industry par excellence is prevented
from developing into multinationalism: and European
airlines are unable to consolidate.
Air transport is a deeply paradoxical industry.
By its very nature and in its daily operations,
it is cosmopolitan and dedicated to making mobility
easier: it operates across borders in an element
without natural frontiers. But the air transport
industry is also notorious for being cloaked in
the mantle of nationalism. It is also one of the
most tightly-regulated industries, and one in
which state ownership is still pervasive -- a
remarkable irony in an industry that enables others
to escape the limits of national markets and the
impositions of national government.
The state's consistent protectiveness toward
`its' airlines and its insistence on controlling
movements within its own airspace goes back (at
least) to 1909, when Henri Bleriot's monoplane
landed on the golf course at Dover. His flight
(which was not, as subsequently alleged, one of
the earliest responses to overbooking) reinforced
fears that heavier-than-air aircraft would be
a serious threat to national security. To deal
with this threat, European states agreed in 1911
that national sovereignty over airspace should
be absolute -- a principle that automatically
gave states control over movements at airports
when commercial aviation developed.
Fears about the use of commercial aircraft for
spying and for military purposes led between the
wars to national legislation that extended control
over airspace to control over the operation of
aircraft and the establishment of airlines. Policymakers
believed that it was important, for security reasons,
to know who actually owned an aircraft and who
owned an airline. They also believed that it was
important to limit opportunities for foreigners
to take control of national airlines (if they
were not already state-owned).
States therefore required that aircraft be entered
in national registers and that (to obtain registration)
they be owned by their citizens (or by organizations
controlled by their citizens). Airlines had to
obtain operating licenses from national aviation
authorities, and for this purpose they had to
show that they were `substantially owned and effectively
controlled' by individual or corporate citizens.
The 1944 Chicago Convention on International Civil
Aviation (which remains the legal basis for regulating
international air services) built general rules
for the allocation of traffic rights upon existing
national regulation grounded in the nationality
principle. It gave states the right to authorize
services across borders, through individual, bilaterally
negotiated Air Service Agreements (ASAs) specifying
routes, number of carriers and capacity to be
offered. Once an ASA is negotiated, the governments
concerned allocate the traffic rights obtained
to national carriers -- usually, one carrier per
country The resulting duopolies often involved
coordinated scheduling and fare-setting and sometimes
actual pooling of revenue.
Why airlines are not multinational enterprises:
The Chicago Convention assumed that governments
controlled `their' airlines. It attributed nationality
to aircraft through the registration process.
But it did not assume that airlines had only one
nationality (or, indeed, that they were state-owned).
Nationality restrictions did, however, appear
in a model ASA attached to the Convention: they
are still in most of the several thousand bilateral
ASAs that shape the map of international aviation.
In the model document, the various freedoms of
carriage agreed between states are offered subject
to the right of a party to cancel the traffic
rights of a foreign airline if it is `not satisfied
that substantial ownership and effective control
are vested in nationals of a contracting State'.
The wording was meant to exclude countries and
carriers that stood outside the Convention. But
it was later changed to refer simply to the signatories
of individual ASAs: Brazil, for example, could
challenge the rights of, say, Lufthansa if the
latter came under non-German ownership. It could
still do so.
The `substantial ownership and effective control'
clauses -- added to the other restrictions on
foreign ownership of aircraft and airlines --
are a major obstacle to the creation of any multinational
enterprise in air transport that involves purchase
of controlling equity, within as well as outside
the EU. Their existence also helps to explain
the development of international code sharing
alliances between airlines. The development of
these alliances, in turn, helps to explain why
cooperation between national carriers in the smaller
EU member states has stalled, and why the Commission
has faced so much opposition in its campaign to
take over negotiating authority in aviation from
member states.
Multinational enterprises do seem to exist in
commercial aviation. But the three cases usually
cited -- Air Afrique, Gulf Air and SAS -- are
in fact government-sponsored consortia. SAS, for
example, was initially a consortium of three national
airlines (DDL of Denmark, DNL of Norway and ABA
of Sweden,). Though these initials do not appear
prominently on SAS aircraft and never in the airline's
publicity, the SAS fleet is technically divided
between these three airlines and (as the world's
plane spotters know) bear national registration
marks of one of the three component states. Moreover,
since under the established regime only individual
states can actually allot traffic rights, the
international traffic rights of `SAS' are actually
the product of parallel negotiations conducted
by the Danish, Norwegian and Swedish governments,
though sometimes trading partners have agreed
to shared rights (termed a `SAS clause').
One airline can, indeed, buy up another. Within
the EU, such equity purchase has already occurred,
notably in BA's creation of subsidiaries in France
and Germany (with KLM's interest in Air UK --
until it took a 100% stake in the summer of 1997
-- and SAS's interest in British Midland being
examples below the 51% level). The EU's definition
of a `Community carrier' admittedly excludes majority
ownership by non-EU citizens, and similar restrictions
still apply elsewhere. But an American airline
could, strictly speaking, buy shares in any publicly
quoted European airline and might, momentarily,
acquire a controlling interest.
Such control would, however, be worthless. In
many cases, it would also be blocked by rules
adopted by the target carriers to protect their
national status. The ownership and control provisions
(of which the EU's `Community carrier' category
is simply an example applied within enlarged boundaries)
mean that the acquired company would cease to
be a `national' or `Community' carrier. It would
then risk losing international rights acquired
under ASAs with states outside the EU. It would
also lose its right to an operating license for
routes within the EU. In short, the new owner
would have acquired an impressive but costly static
aircraft display.
The Perils of privatization:
The hypothetical acquisition might not even occur,
or it might be reversed afterwards. Several countries
have legislation or agreements intended to prevent
`denationalization' of their carriers. Much of
this legislation is in line with the nationality
legislation adopted between the wars and subsequently,
requiring national ministries to establish `substantial
ownership and effective control' before authorizing
operations. But privatization has raised the issue
again: airlines that were once state-owned (and
therefore invulnerable to takeovers) become vulnerable
once their shares are publicly traded.
The Netherlands and Germany have both adopted
procedures designed to protect carriers that are
moving out of their formal control. In the Dutch
case, the level of government shareholding in
KLM has fallen from 95% (between 1945 and 1956)
to 38.2%, with suggestions that a further reduction
may be imminent. In the 1980s, as the government
became a minority shareholder, officials recognized
that a situation might arise through the public
trading of KLM shares in which one or more non-Dutch
nationals might control a majority of the airline's
shares. The dangers of `denationalization' might
then appear: as a KLM report noted,
limitations or aggravating conditions [might]
be imposed upon KLM, either under one or more
of the international agreements or under one or
more permits granted by any country, with respect
to operation of scheduled flights because a predominant
or majority shareholding of KLM's capital is not
demonstrably in Dutch hands.
A foreign government and/or carrier might challenge
KLM's status as a `Dutch' airline and withdraw
its operating rights under the relevant bilateral
agreement.
To guard against such a challenge, the Netherlands
Government accepted an option agreement under
which the state has the right to purchase up to
23 million shares at an agreed price in order
to ensure that a majority of shares is in Dutch
hands. This option might also be exercised if
it is thought to be `necessary to prevent one
person or group of persons or companies obtaining
such a holding in KLM that an undesirable controlling
position in the General Meeting of Shareholders
of KLM is established'.
In Germany, a similar concern arose about protecting
the citizenship of Lufthansa. Once the government
sold its 35.7% shareholding. Under the Aviation
Compliance Documenting Act, the shares of all
publicly listed German airlines (not only Lufthansa)
must be registered shares `whose transfer is subject
to the consent of the company'. The stated purpose
of the Act is to enable ready identification of
shareholders (and their nationality), to alert
airline managements to any risk of challenge on
grounds of nationality, and to enable them to
block purchase of shares or to force the sale
of foreign-owned stock if in aggregate it approached
50% of the total. (Strictly, then, the issue is
not takeover: it is the overall balance between
foreign-owned and domestically-owned stock.)
The European Commission (and the European Court
of justice) might well object to protective measures
that seem to be directed equally at EU and non-EU
nationals. The Commission has, indeed, objected
repeatedly to exclusive nationality clauses in
the ASAs of member states with non-EU states.
It argues, logically enough, that such clauses
are `contrary to Community law', because they
prevent full exercise of the right of establishment
and of the operating and licensing freedoms embodied
in the three aviation liberalization packages.
The Commission also claims that EU carriers and
passengers will benefit more from a united approach
to larger trading partners, such as the US, than
from bilateral negotiations which, even under
an `open skies' approach, deal only with traffic
rights and not with a wider range of consumer
and competition issues.
Why European airlines are vulnerable:
The problem for EU carriers and for member state
governments is that a substantial part of the
traffic carried by the major EU airlines is on
routes outside the EU, and these routes continue
to be covered by bilateral ASAs. In April 1997,
some 74.4% of the mileage flown by members of
the Association of European Airlines in scheduled
international air transport was on routes beyond
Europe; by contrast, the major US carriers flew,
even at the height of the 1996 tourist season,
only 35% of their revenue passenger-kilometers
on international routes. In 1995, the AEA airlines
carried nearly 18 million passengers across the
North Atlantic alone, compared with 97 million
on all intra-EU routes.
Equally important to understanding the politics
of the industry -- and the strategies of particular
airlines -- are the variations between carriers
in how far they depend on external routes. In
1991, some 49% of KLM's international traffic,
and 37% of both Air France's and BAs international
traffic, was carried on long-range routes. In
1993, the British Civil Aviation Authority reported
that long-haul routes accounted for 31% of BA's
passengers, 60% of its turnover and 90% of its
profits. BA had at that time a profit rate of
6.4% on transatlantic flights, compared to 2.9%
on intra-European services -- and an impressive
22.5% on routes to Africa, the Middle East, and
South Asia (the latter being routes typically
governed by tightly restrictive bilaterals with
service limited to a duopoly of national carriers)
The carriers with substantial exposure on long,
range routes face the dilemma of coping with two
different regulatory regimes (and with different
degrees of competition under each of them). The
older nationality-based Chicago system underpins
all flights outside the EU, even those under so-called
`open skies' agreements (which are simply liberalized
bilaterals): the EU Single Market system permits
unrestricted operation across and within borders,
but only within the EU Single Market and only
by airlines that qualify as `Community carriers'.
Such double regulation has serious implications
for the completion of the Single Market in aviation
and for consolidation of the European air transport
industry. Suppose, for example, that Lufthansa
wanted to start international flights from Madrid.
It would be responding logically to the liberalization
program, which envisages freedom of operation
applying not only to routes between and within
member states, but also to external routes from
member states. In principle, Lufthansa might enter,
say, the Madrid--Argentina market either directly
or by buying shares in a Spanish airline with
route authority (realistically, a privatized Iberia).
But, pace the Commission, both the Spanish and
Argentinian governments might deny it operating
authority, since Germany is not a party to the
relevant bilateral agreement. The alternative
of buying into a Spanish airline might be blocked
by legislation or corporate regulations like the
Dutch option agreement. And even if Lufthansa
effected a takeover, its triumph might be short-lived,
if Argentina decided to challenge Iberia's status
as a `Spanish' airline (and it might well do so
in such a case, seeing the threat of extra competition
in Lufthansa's move).
An alliance hierarchy:
The international regulatory regime and the dependence
of the major EU carriers on routes thus stand
in the way of completing the Single Market in
air transport. They also obstruct any large-scale
consolidation of the European airline industry
(on the lines of the consolidation that occurred
in the US after deregulation). The situation is
ironic in that it has arisen just as privatization
is creating opportunities, however limited, for
cross-border mergers. It means that smaller national
carriers are likely to survive, but that privately
owned airlines which operate only within the EU
are vulnerable to takeover. Such airlines by definition
do not have the protection that exposure on long-haul
routes paradoxically gives to the larger carriers:
nationality-based ASAs between EU member states
were abolished with the implementation of the
Single Market.
Smaller private airlines may, indeed, be attractive
to major national airlines to provide `feed' (a
term the airline industry shares with ranchers)
for their international hubs. A Lufthansa, locked
out of Madrid, might concentrate instead on attracting
Spanish passengers to Frankfurt by offering lower
fares and more destinations and connections than
Iberia can offer. This strategy is entirely feasible
because airlines can now enter the intraEuropean
and domestic routes of their rivals and can (subject
to the reservations noted above) buy equity in
airlines based in other member states. The danger
for an Iberia is not that a `foreign' airline
will start operating a shuttle between Madrid
and Barcelona, but that it will take away both
its European and long-haul passengers, directly
or (more likely) by allying with or buying into
a Spanish competitor. Alternatively (as indeed
seems to be happening), Iberia and airlines in
smaller and more peripheral member states may
be drawn into alliances with larger carriers and
with the latter's non-EU partners.
What we are likely to see in Europe, then, is
a hierarchical arrangement, in which the larger
carriers attach the smaller carriers to themselves
as `clients' (which may be used to beat out such
upstarts as Easy Jet and Virgin Express). Consolidation
will have occurred, but without a significant
reduction in the number of larger airlines. The
latter are now creating a set of exclusive international
hubs -- excluding their European peers and American
and even Asian carriers other than their privileged
US and Asian alliance partners by market dominance
and control of airport slots. Delta's decision
to scale back its operations at Frankfurt (where
it had a long-haul and intraEuropean hub) in favor
of such airports as Brussels and Zurich, where
it enjoys alliances with national carriers, is
an example of such exclusion at work -- the same
kind of exclusion that other carriers complain
will happen if the AA-BA merger occurs.
Transatlantic alliances are the other piece of
the puzzle. They have developed because EU airlines
have such large stakes in transatlantic routes
and need greater access to the US domestic market,
but face the obstacles that US ownership and control
rules present to all foreign airlines trying to
penetrate the American market. These require that,
for purposes of obtaining operating authority
within the US, at least 75% of an airline's voting
stock must be held by US citizens. (Since 1991,
up to 49% of total equity may be held by a foreign
national, provided that the existing limit on
voting shares is met.) Further, the president
and at least two-thirds of the board of directors
and `key management officials' must be US citizens.
Finally, the US Department of Transportation is
required to establish whether or not `effective
control' of the airline is in US hands. The rules
thus deny both acquisition of controlling equity
and `cabotage' -- the right to offer transportation
within a country's borders -- to foreign airlines.
Enterprise alliances -- starting with the KLM-Northwest
alliance in 1988 -- are in fact a second-best
solution to the normal commercial and investment
options of direct establishment and equity purchase.
As Leo van Wijk, the recently appointed chairman
of KLM put it earlier: `Alliances are ... a reasoned
response to an antiquated regulatory system ....
[They] permit indirect access to restricted markets.'
They do so, of course, for both partners: Northwest
(unqualified as a `Community carrier') can draw
traffic from KLM's European network, while KLM
(prevented from carrying passengers within the
US) draws traffic from Northwest's three US hubs.
The partners are saved the expense of stationing
aircraft and crews abroad, and code-sharing enables
them to claim service between thousands of cities,
even when most of the cities are in reality only
visited by aircraft of one airline.
At least in the US, such code-sharing sometimes
creates surrealistic scheduling. In Pittsburgh,
roughly fifty domestic flights were advertised
daily under the now-defunct BA-USAir alliance
as BA services. If the arrivals and departures
boards were to be believed, BA was flying daily
from Pittsburgh to such unlikely BA destinations
as South Bend, Indiana; Kalamazoo, Michigan; and
Canton Akron, Ohio, much as if it was off to Aberdeen
or Tiree. The reality -- revealed by a discreet
star in the schedule and the words `Operated on
behalf of British Airways by USAir' -- was the
same old silver-and-red 737 or DC-9, not some
rust-belt commuting 747.
Open skies: winners and losers:
The fashion for transatlantic alliances was established
by KLM, which faces the dilemma of being a large
airline with a small country. It was the smaller
EU countries, too, that succumbed first to the
blandishments of the US Department of Transportation's
campaign for `open skies'. For the Netherlands,
or Belgium, or Finland, `open skies' offered the
prospect of being able to fly to any point in
the US, while entailing little real threat of
an American invasion of their own, necessarily
small markets. As American critics said, such
agreements blatantly defied the normal principle
of `balance of benefits' -- a balance that could
only be approached by direct negotiation between
the EU as a whole and the US. However, while the
European Commission was eager to assume authority
for such negotiation, several of the larger Member-States
-- protective of their own airlines and traffic
rights -- opposed its doing so. The American strategy
was therefore to pick off the smaller states,
starting with those which were most dependent
on long-haul routes, in the expectation that the
lower fares and greater capacity offered under
`open skies' agreements would draw passengers
away from their more obdurate and larger neighbors.
This approach has succeeded -- spectacularly
so, in demonstrating the potential of `open skies'
to expand markets, and, more modestly so, in putting
pressure on the neighbors. The clearest evidence
in both respects comes from the Dutch case. By
1995, Amsterdam-Schiphol had overtaken Paris-Charles
de Gaulle as the fourth largest European gateway,
the number of transatlantic passengers flying
through Amsterdam increasing by 74% from 1989
to 1994. The potential for market expansion was
shown dramatically in the case of the new KLM-Northwest
service between Amsterdam and Minneapolis, launched
in April 1994. Starting with a capacity of 1942
seats each week, capacity on this route was increased
to 9758 seats weekly by mid-summer to cope with
demand; in August, a second daily flight was scheduled
for the remainder of the season.
The Dutch `open skies' agreement is also widely
credited with reversing the German opposition
to `open skies'. KLM, which has consistently supplemented
its market by luring passengers from Germany,
was even more successful in diverting traffic
from Lufthansa after 1992. As a matter of self-defence,
Lufthansa reportedly became a convert to the `open
skies' philosophy and itself urged the German
Government to pursue such an agreement with the
US government, which it concluded in 1996.
As the number of `open skies' agreements has increased,
so the US Government has made signature of them
a condition for approving the transatlantic alliances
that have developed largely following a competitive
dynamic of their own. `Open skies' agreements
are also a condition for the antitrust immunity
that the alliances seek from the US in order to
achieve full integration of operations and marketing.
A sceptic might say, however, that the American
use of antitrust immunity has the paradoxical
effect of opening markets while permitting a reduction
in competition. In this respect, the BA-AA alliance
is a logical consequence of American policy, as
well as the last lap in the race to connect up
with American carriers. Curiously, this alliance
has provoked the Commission's competition directorate
to take over the mantle of antitrust from the
US Government. DGIV's activism comes so late in
the game of alliance-building that suspicions
of partiality naturally arise (can this be Air
France's final revenge for so much suffering at
the hands -- or under the wings -- of BA?).
Whatever the outcome of Washington's continuing
battles with France and the UK over liberalization,
the action across the North Atlantic has had two
serious consequences for the structure and governance
of aviation within the EU. First, it has undermined
the effectiveness of the Commission's campaign
to take over the role of aviation rights negotiator.
The mandate that the Commission has from the Council
of Ministers to negotiate over a `common EU-US
aviation area' only covers traffic rights in a
second phase (and it is mainly traffic rights
that the US wants to discuss). More important,
however, is the question of what difference these
negotiations can make. The French and British
clearly mean to negotiate with the US on their
own terms (and neither will accede quickly or
easily to a simple `open skies' formula). For
the rest, a substantial portion of transatlantic
traffic is already carried under `open skies'
arrangements (albeit without the consumer protection
and dispute resolution procedures that the Commission
wants to add). The fact is that the shape of transatlantic
aviation has already been settled by the carriers
themselves, in cooperation or collusion with the
governments of the US, Germany and most of the
smaller member states. In this respect, again,
the Commission seems to be late in the game --
or, rather, it is playing a game that has already
been won and lost elsewhere. The market will not
be carved up between trade blocs: it has already
been sliced up sideways, between transatlantic
airline alliances.
Who are the losers? Certainly not the major carriers,
and -- in the sense of being absorbed -- not the
smaller national carriers either. Of the latter,
those based in the smaller, more peripheral member
states are likely to be relegated to the role
of `feeders' to the larger airlines. For reasons
already suggested, they cannot be deprived of
their long-haul routes (as long as the Chicago
regime survives). But they may lose traffic to
airlines with larger hubs and major American partners.
The second, less obvious consequence of transatlantic
alliance-building has been to undermine the strategy
of cooperation between the airlines of smaller
European states pursued in the early 1990s by
KLM, SAS, Austrian and Swissair. This strategy
culminated in the so-called `Alcazar' project
which envisaged the creation of a single carrier.
Disagreement about choice of a US partner was,
by most accounts, the reason for the collapse
of negotiations over Alcazar in 1993: KLM insisted
that the other three accept its current partner,
northwest, while the others wanted to ally with
Delta.
Concluding remarks:
This episode and its aftermath showed how transatlantic
relationships could take precedence over cooperation
between European airlines. All of the participants
are now incorporated into competing alliance systems.
KLM stayed in its profitable but unstable relationship
with Northwest; Austrian, Swissair (and Sabena)
became partners of Delta; and SAS accepted a junior
role to Lufthansa in the `Star Alliance' with
United, Thai, Varig and Air Canada. (SAS is, indeed,
a rather ominous example of the subordination
that may overtake airlines in the smaller, peripheral
EU states.)
Politically speaking, the alliance system has
also blurred the nationality of airlines. Both
Washington and London are currently at the centre
of some complicated pressures, with both British
and US carriers divided against each other and
the governments finding themselves united on certain
fronts (notably against the Commission), yet opposed
on others (notably over access to Heathrow for
American carriers other than the incumbents).
Virgin Atlantic has the services both of a Washington
attorney who was a leading proponent of `open
skies' in the early 1990s and of a former European
Commission official.
Relations between governments and airlines are
certainly becoming more complicated and ambiguous
than in the days when this industry was held up
as an exemplar of protectionism and state domination.
The American strategy, in fact, assumes that airlines
can be used as levers on government, in regions
such as the EU and Asia where state ownership
is still substantial. But even American policy
has not yet made the major leap toward freedom
of investment and operation that would undermine
the Chicago regime. This was, after all, the one
sector that participants in the negotiations over
the General Agreement on Trade in Services unanimously
agreed to exclude from the agenda.
Nationalism may be waning, and `national interest'
may not have its former ability to overrule the
commercial judgements of airline managements.
But nationality and the Chicago regime are not
yet dead. They have many friends -- declared and
undeclared -- in both governments and airlines
who are happy to see the regime linger yet a while.
They have few enemies active or unsporting enough
to risk their reputations by suggesting that it
is time to dig a hole near O'Hare airport and
bury the Chicago Convention in it. |