| Organizations
implementing change may find that the comfort
level of some individuals within will be compromised,
bringing about possible resistance. If not understood
and carefully dealt with, the resistance may cause
a fair amount of tension and conflict, undermining
any positive outcome.
The purposes and production in life revolve around
three major needs: to be respected, to be vie-peopled
as competent, and to belong. These needs are the
motivators which affect the decision to accept
or resist change. The decision is then made through
examining facts, looking at the belief system,
and deciding how is felt about the change. (Ball,
2004)
This thinking process involving facts, beliefs
and values, helps to evaluate what is important.
Ask two people about their perception of an incident
and you may get two different points of view.
Facts can be distorted, because people act on
the perception of reality rather than on the reality
itself. Holding to the perception that their beliefs
are indeed facts will make it difficult for people
to see the issue in a true light. While beliefs
are subjective and cannot be proven, facts are
objective and can be proven. (Roche, 2002)
Creation of Readiness for Change
Most large-scale change efforts do not achieve
their objectives. Important changes are either
aborted before implementation, go awry just as
they begin, or never develop the expected business
results. But, the few who succeed at change experience
a huge competitive advantage.
As people guide organizations through major changes,
people find confusion about the nature of change,
how to enroll people in the effort, and how to
create an internal climate for collaboration.
(Cropanzano & Rupp, 2003)
Most changes desired today are breakthrough, radical,
or revolutionary changes. They affect all parts
of the organization. The process must be coordinated
and integrated. Several activities must occur
at each phase and level during a transformational
change effort. Leaders must not only get change
started, they must create internal processes to
sustain and build on their initiatives. To succeed,
leaders must also anticipate and initiate what
must be done. These change leaders mobilize their
organizations. Change leadership is a stream of
activities designed to build commitment to change.
Leaders initiate these activities to: Focus attention
on the need to change, and what can be done; develop
change capacity skills in people; mobilize commitment
of people to a change initiative; and create processes
to generate, sustain and integrate multiple changes.
(Katz et al, 2002)
What Organizations Need to Change
Usually the idea for a change arises from one
visionary person or group. The capability of the
leaders to consider new ways is the first element
of change. However, saying "yes" to
change means very little unless they then set
up an infrastructure to accomplish it, including:
A persuasive story of why change is necessary,
a shared vision of where the organization is going,
involvement of every effected person, continual
two-way communication, clear policies, investment
in the resources to support the transition, training
in new roles and skills, support for personal
difficulty with change, and transition structures
to manage design and implementation.
People change differently than systems. Systems
don't talk back, they don't question, and they
don't have feelings. The challenge is to cause
the people, as well as the system, to change.
(Komaki, 2003)
Organizations that struggle with change always
wonder: How can people get people to change? How
can people get people mobilized so that they understand,
accept, and participate in the change? How can
people regain commitment and productivity after
the change? How can people learn to initiate change?
To sustain change, both people and systems need
to change:
• People need to learn to change their expectations,
mindsets and assumptions about what is important,
and how they get things done before they change
their behavior. People need new skills and capabilities
to accomplish new tasks.
• The organization needs clear direction,
alignment of efforts, and integration of different
strands of the change. (Popeoplell, 2002)
To achieve real change, each person, team, and
work group must go through a process that leads
to an informed, effective, and aligned commitment
to the changes and desired outcomes. (Marybeth,
2003)
To develop a committed workforce, certain principles
must be observed:
• Change is learning how to learn --developing
the capacity to learn and grow as an organization.
• Change is people learning and using new
skills and capabilities. Effective change is internal.
It shows up in changed relationships, systems,
and work processes. Change is rooted in a model
of learning and skill development.
• To change, people need both information
and relationship. Information engages the rational
side of the person, providing the what, why, and
how of a change. Relationship engages the emotional
side of the person, offering support, participation,
and involvement. (Passfield, 2002)
Relationship elements such as trust, credibility,
congruence between words and actions, sharing
of relevant information, developmental coaching,
and teaching of relevant skills form the cornerstone
of change management.
• Change must occur at multiple levels.
Every organization has a visible level of behavior,
structures, policies, and systems, but below this
lays the culture, which contains basic values,
assumptions, patterns, and expectations. If a
change in systems does not also change the culture,
the culture will cause the organization to spring
back to old ways. To change, employees and managers
need to: See why they have to change; let go of
old ways; align their values and behavior with
the new ways; commit to what needs to be done
to make it work; learn new skills and mindsets;
and be ready for more change. This won't happen
if people are simply told to change. (Ball, 2004)
Introduction of the Change Navigator
Change involves a conscious shift in the roles
and established authority of many people. There
is no single change leader, but rather, many people
in different roles that support change. One's
role in change is separate from one's operational
role. Usually, a change leader takes on a role
in change in addition to other responsibilities.
Effective change processes usually include a change
navigator, who may be an internal or external
consultant. The navigator makes possible the results
desired by the change leader by coaching people
with different agendas and perspectives who may
support or oppose the change. The change navigator
brings these people into alignment around the
change.
Change leadership involves a partner-ship between
the change navigator and the leaders and employees
to develop change processes and capabilities.
• Change navigators help develop new skills,
and offer a broad experience of overcoming change-related
challenges.
Change leaders get the ear of their people, develop
commitment, and create plans that fit the culture.
(Cropanzano & Rupp, 2003)
The navigator works through relationships to design
learning processes and systems that enable people
to design, implement and sustain changes that
produce desired results, solve unexpected problems,
and develop the capability for initiating future
changes.
Because different people have different understandings,
interests, roles and information about a change,
the navigator has to re-sell and re-define what
is being done. This demands partnership, and an
ability to change course, refine the direction,
envision the outcome, say difficult and unpopular
things to the leaders, and bring unpleasant realities
to light. If the navigator is defensive, closed,
unavailable or arrogant, people may reject his
or her help.
Change navigators are also learners who listen
to feedback and learn to question assumptions.
They explore their own personal beliefs, attitudes,
biases, blinders, and limitations. They look at
their own values, mission, and vision as a leader,
and how these inner orientations affect their
motivation, capability and performance. (Katz
et al, 2002)
The challenge of sustaining effective change can
best be met by a change leader and navigator who
work together to develop the right direction and
plan, and the right collaboration among stake-holders.
Deep change is a shift in the community, not a
process of telling people what to do and having
them do it.
Overcoming Resistance to Change
Changing an enterprise comes down to changing
the behavior of individuals within that enterprise.
Even the most advanced technical approach to improving
performance will not work if the solution does
not have the support of the employees who must
implement the new ideas.
Resistance to change should be expected. People
naturally seek the comfort of ritual and habit
in the workplace. Employees resist change because
it creates feelings of uncertainty and concerns
about future competence in coping with new job
demands. It makes them feel they have lost control
and may make them feel they have lost the respect
of managers who are not asking for their views
before changes are made. (Mowday & Colwell,
2003)
To offset such resistance, senior managers should
become more actively involved in the change process.
They need to communicate openly with employees,
make change manageable, and put past actions in
a positive light. They should also supply adequate
training to employees to help them cope with change.
How employees perceive change may be more important
than the change itself. Change is not perceived
as negative because of its unwanted effects as
much as because of inability to predict or control
it. Employees view change as negative when they
are unable to foresee it, when they dislike its
implications, and when they feel unprepared for
its effects. (Komaki, 2003)
Ways to overcome Resistance
Every successful change program is fraught with
its own set of problems. To overcome the natural
resistance to new ways, leaders need to have a
clear understanding of the effect of change on
the organization.
Motivation
When people resist change, it is often because
they associate it with negative experiences. In
addition, some people have a hard time letting
go of the comfort that comes with the status quo.
Other people lack the motivation to change because
the reasons for change have not been communicated
properly. It's crucial to explore different ideas,
solicit input from employees, and communicate
the rewards associated with change.
Resources
Managers should not announce plans for change
until they are sure change is feasible. Managers
must secure adequate financial backing and form
teams of talented people to help them implement
the change. It is also crucial for managers to
gather feedback on plans from key personnel, customers,
and suppliers. This information will help focus
the plan on truly feasible goals and opportunities.
Planning
Each phase during the change process must be planned
and coordinated to reach goals. These plans should
be written, not spoken, to avoid misunderstandings.
Managers must help the change management team
visualize specific plan steps. (Katz et al, 2002)
Paradigm pioneers
Change protagonists are paradigm shifters. They
challenge the contemporary enterprise practices
and habit patterns. Paradigm shifters are categorized
as typically belonging to the following groups:
Fresh out of training
This paradigm shifter has studied the existing
paradigm but has never practiced it. This person
is probably an entrepreneurial type.
Changing careers
This type of person brings operational naiveté
about the new field and does not know what cannot
be done. A career changer often asks elementary
questions but combines them with creativity. Dr.
Alex Mueller was a 1987 Nobel Prize winner for
superconductivity, but his specialty was in physics.
The maverick
Usually an insider, the maverick understands that
the present paradigm will not work. This person
is knowledgeable about the paradigm but not captured
by it. Paul Galvin, founder of Motorola, first
developed car radios. His son, Robert, took the
company out of consumer electronics and into integrated
chips.
The tinkerer
A tinkerer runs into a special problem with the
current paradigm and devises an innovative solution.
Almond B. Strowger, a Kansas City undertaker,
lost business because the local telephone operator's
husband was a competitor; she routed all the calls
for an undertaker to her spouse. Out of frustration
with this circumstance, he developed and patented
the automatic switching system that took the operator
out of the loop in directing calls. (Ball, 2004)
Resistance to new paradigms comes from those
who have the most to lose. New paradigms put everyone
practicing the old paradigm at great risk. The
higher one's position the greater the risk. The
better you are at your paradigm, the more you
have invested in it, and the more you have to
lose by changing it.
Perhaps the greatest challenge for any change
catalyst is dealing with the inevitable proponents
for the status quo. No matter how well motivated
and activated, radical change exposes status quo
agents who cannot be converted. Their interests
are directly threatened. For them, yielding to
the pressure to change is much less attractive
than resisting. (Mowday & Colwell, 2003)
The wave of motivation and excitement created
by successful change during the initial phases
of the change process can be dashed on the rocks
of this submerged resistance. But by using the
suggestions above, managers can navigate around
resistance and steer a course toward organizational
change. (Cropanzano & Rupp, 2003)
What are the Developments in Work Motivation?
However, by the 1990s, intellectual interest in
work motivation theory --at least as measured
by journal publications--seemed to decline precipitously.
As evidence of this, consider the number of theoretical
(as opposed to empirical) articles published in
leading behavioral science journals over the past
decade (Mitchell & Daniels, 2002). While clearly
helpful, this hardly leads to breakthrough developments
in our understanding of the principles underlying
work motivation. At the same time, a review of
the most recent editions of textbooks in the field
of management and organizational behavior reveals
that most of the theories discussed date from
the 1960s and 1970s, with only fleeting references
to more recent work. In short, while other fields
of management research (e.g., leadership, decision
making, negotiations, groups and teams, and organization
design) continue to develop conceptually, substantive
theoretical developments focusing on work motivation
have not kept pace. (Stajkovic, A. D., & Luthans,
2003)
An outside observer might conclude from this
situation that either people have lost interest
in the subject of work motivation (perhaps because
it is no longer a pressing issue in organizations)
or that people solved the work motivation problem
long ago, thereby eliminating the need for additional
work. Neither of these conclusions seems very
plausible. On the contrary, in the new economy,
replete with its dotcoms, e-commerce, and increased
globalization (as well as the more traditional
manufacturing and service firms), a motivated
workforce is frequently cited as a hallmark of
competitive advantage. Indeed, a motivated workforce
becomes a critical strategic asset in such competition.
Why, then, has there been so little intellectual
activity focusing on this important topic? Perhaps
people have yet to develop the breakthrough ideas
that can push us to the next level of understanding.
((Marybeth, 2003)
While theoretical developments on work motivation
may have declined in recent years, the world of
work has changed dramatically. Indeed, one can
argue that the past decade has witnessed greater
workplace changes than any other decade in memory.
Companies are both downsizing and expanding (often
at the same time, in different divisions or levels
of the hierarchy). The workforce is characterized
by increased diversity with highly divergent needs
and demands. Information technology has frequently
changed both the manner and location of work activities.
New organizational forms (such as those found
in e-commerce) are now commonplace. Teams are
redefining the notion of hierarchy, as well as
traditional power distributions. The use of contingent
workers is on the rise. Managing knowledge workers
continues to perplex experienced managers across
divergent industries. And globalization and the
challenges of managing across borders are now
the norm instead of the exception. (Ball, 2004)
These changes can have a profound influence on
how companies attempt to attract, retain, and
motivate their employees. Yet people lack new
models capable of guiding managerial behavior
in this new era of work. People believe that the
time has come to redirect our intellectual energies
into discovering new models--and research toward
new models--of work motivation and job performance
commensurate with this new era.
Some Myths about Change in Organization
MYTH: With the right change strategy, budget,
and motivation of the staff, successful change
effort is ensured.
TRUTH: If people lack the right people, people
change efforts will be fatally flawed. A) Players
can make change happen when placed in key positions;
B) players provide support for a change program
and can handle some new challenges; C) players
are only comfortable with changes within their
limited area of expertise; D) players resist change
and may even sabotage a change program.
MYTH: Performance appraisals and promotability
measures predict personal change capacity.
TRUTH: Over-reliance on performance ratings and
promotability data is common, especially when
it comes to choosing change leaders. Such information
can actually deflect away from change and focus
attention on secondary issues such as skill sets,
selection, capacity and compensation. People may
have strong skills in a given area and exceed
performance objectives but have great difficulty
adapting to a new system or taking on unfamiliar
responsibilities. It is better to solicit the
opinion of team members and arrive at a consensus
than be restricted by the biases of performance
appraisals.
MYTH: Older people are more resistant to change,
and people at the top of the organization are
very versatile.
TRUTH: Many people are tremendously resistant
to change and many top executives rigidly reject
new and expanded assignments. People assessment
of an individual should not be biased for or against
based on age, title, organization level, area
of expertise, tenure, or any other factor.
MYTH: In order to assess a person's change capacity,
it is important to prepare psychological studies
on each person, and there must be information
on the strengths or deficiencies of each individual.
TRUTH: Not so. A solid facilitated discussion
where the focus is on change capacity will get
solid information about individuals and their
change capacity. Traditionally, people overcomplicate
the issue. This model works precisely because
it cuts through all the side issues and mountains
of psychological testing and gets to the heart
of the matter fast.
MYTH: This company grew and became successful
because of the hard work and skill sets of the
present staff. They have shown they can meet challenges,
and people will most likely experience more success
using the same team.
TRUTH: What helped the company become successful
in the past might not be the same skills required
to achieve success in the future. Don't compile
a list that only reflects past skills; ask senior
people to factor in five-year plans and more immediate
strategies to create the targeted skills.
MYTH: Brain power, a strong skill set, ability
to handle just about any new assignment, and a
quick rise to the top shows this person would
be a good leader for change, even if he or she
works best alone.
TRUTH: Cognitive intelligence is not a substitute
for emotional intelligence. Among the qualities
most crucial in a leader are one's ability to
get along well with others and one's facility
at communication. Stars have a tendency to burn
brightly and briefly.
MYTH: High achievers who are competitive and want
to win are good qualities to have when pushing
the change strategy to the next level.
TRUTH: More important than killer instinct is
the ability to negotiate and to compromise. To
effect change, flexibility is more crucial than
rigid determination.
MYTH: Once a change strategy has been decided
upon and committed to, management will see it
through to the end.
TRUTH: Not necessarily. In fact, the importance
of communication cannot be underestimated. Leaders
must “stay the course.” After all,
change always looks worse when people are in the
middle of it.
MYTH: It is better not to inform everyone in a
department or company of the seriousness of a
competitor's innovation, the impact of a quality
problem or the degree of dissatisfaction among
customers because is may cause panic, lowered
morale, and turnover.
TRUTH: While people certainly don't want to panic
people, people do want them to understand how
serious the situation is and the potential negative
consequences. People must communicate that pain
and counterbalance it with a vision of what might
be. Explain how they and the company will be better
off if they take on new roles and responsibilities.
MYTH: When an initiative or need for change comes
up within the organization, it is best to see
who is there to fill the need.
TRUTH: Rather than first asking “who do
people have?” it is best to ask, “What
do people need?” People may or may not have
the talent inside people organization. (Smith,
2002)
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